Twelve Word
We empower people to thrive by building intelligent tools that spark clarity, connection, and community—enabling better decisions and a flourishing life.
Core Values
Courage
We act with courage—taking bold steps, making difficult decisions, and standing up for what matters most. We're willing to take calculated risks, challenge the status quo, and navigate uncertainty with conviction. We embrace challenges, learn from failures, and move forward even when the path is unclear.
Growth
We hold ourselves to high standards, planning carefully and doing the best work we can do. We embrace learning, continue to get better, improve as individuals and as a team, and increase our impact on society.
Meaning
We seek meaning in everything we do—connecting our work to something greater than ourselves. We believe that the best work comes from understanding why it matters, who it serves, and how it contributes to a larger purpose. We create products and experiences that resonate deeply because they address real human needs and aspirations.
Operating Principles
Generalist Owners
We value people who blend disciplines—engineers who get product, marketers who analyze and write, designers who think in systems. These generalists act like owners and move work forward across roles.
Day 1 Revenue
We make money from day one. We prioritize revenue-generating features and sustainable business models from the start, allowing us to grow organically while consistently delivering value to our customers.
Execution + Excellence
We execute with discipline and precision, holding ourselves to the highest standards. We plan strategically, follow through on commitments, and deliver results that exceed expectations through careful planning and relentless attention to detail.
Creativity + Imagination
We think beyond conventional solutions, explore new possibilities, and imagine what could be. This creative approach allows us to solve problems in unexpected ways, innovate continuously, and build products that surprise and delight.
Fast + Simple
We believe in less, not more. Thoughtful reduction brings clarity amid overwhelming choices. We prioritize speed and simplicity, delivering fast solutions that are easy to understand and use—enabling clear answers to real problems.
Radical Transparency
We practice radical transparency in our communication, decision-making, and operations. We share information openly, discuss challenges candidly, and make our processes visible. This builds trust, enables better decisions, and creates an environment where everyone can contribute their best work.
Product Design Principles
Hyper-Personalized User Experience
We tailor every interaction—surfacing the right insight, tool, or suggestion based on each user's behavior, preferences, and context. It's not just timely; it's deeply personal, cutting through noise to deliver what matters most.
Structured Data
We transform raw data into structured, domain-specific formats that drive our applications and AI systems. This enables clarity, precision, and scalability across use cases.
AI-First User Interface
We build AI as a native interface between humans and data—woven into the core experience, not an afterthought. It makes interactions natural and seamless, amplifying human capability rather than replacing human judgment.
Human Connection
We prioritize genuine human connections in everything we do—building relationships with users, fostering collaboration within our team, and creating products that bring people together. We believe technology should enhance, not replace, human relationships.
Marketplace + Transaction
We design marketplaces and transaction systems that are secure, transparent, and efficient. We create seamless experiences for buyers and sellers, ensuring trust, fair exchange, and smooth transactions that enable commerce and value creation.
Built-in Network Effect
We design products with network effects at their core. Each new user makes the platform more valuable for everyone, creating natural growth and increasing value over time. Our products become stronger and more useful as more people use them.
Projects
One Little Flock
A Christian daily devotion website providing spiritual guidance and biblical reflections for everyday faith journey.
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A personalized daily deal site and shopping assistant that helps you find the best deals tailored to your preferences.
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Personalized job search engine that matches your skills and career goals with the right opportunities.
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Collection of ideas and book summaries from great books, offering key insights and wisdom in digestible formats.
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